There’s a very strong correlation between the ability to sell and a business' success. You can have the perfect product or service, the most expensive and effective marketing campaign, but if you can’t sell you’re going to struggle. The president of UnderArmour...
Marketers know that a common way to boost sales in any business is to split a market by gender. For example; if a body wash is a product traditionally purchased by women, design a body was exclusively for men and see what happens. If you persuade both genders that...
Hello Friends, It’s been too long since my last entry, that’s the world of sales, when it’s good all you want to do is sell, not write about it. All sales jobs are not created equal. Some have crazy pressure and stress and some are a blast and are the most fun jobs...
Friends, nobody has ever told me I have good taste in films, but I do. So I’d like to share with you the movies you must watch if you’re in sales or business or just enjoy watching movies in general. Number one is easy, Glengarry Glen Ross. This is the godfather of...
The Fort Collins Area Chamber of Commerce has received the Outstanding Communications Achievement Award from the Western Association of Chamber Executives earlier this month! The award is presented to the Chamber for their website and newsletter communications, and...
There are two kinds of marketers: First, the used car salesman. The used car salesman wants cars off the lot. He doesn't care if they're right for the customer or if they're the right price, he/she cares only if they are off the lot and there is a check in his pocket....