Social Media’s Real Use

Every social media site has a specific purpose for businesses that goes above and beyond the potential social benefits. An added perk, if you will. Each one is unique and individual and we're going to go through some of the bigger ones to help you understand the true...

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Why Page Speed is So Important

Page performance is a big issue these days as websites become more and more graphic laden and we're faced with having to deal with retina images (can be up to 4X larger size). The longer a page takes to load, the less likely people are to stay on the site or even come...

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Google Algorithm Update – Algo

About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who's content wasn't a good enough fit for the keyword. For example, let's say that you owned "bulldogs.com", but your website was...

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Google’s Rich Snippets

Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine's bot...

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Another New Google Tool: Copyright Notices

Google is now receiving more copyright removal notices than ever in their history - they receive more notices every day than they did in all of 2009 according to their official blog. With so much information at their fingertips, the next natural step in search engine...

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Google’s Newest Favorite Toy: UX

Google makes constant changes to their algorithms, as we've mentioned before they make over 500 changes a year. However, several changes have led to a new wave in ranking standards that was previously impossible: measuring user experience. User experience (UX) is a...

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