One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at OTM is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly contain search...
Social Media’s Real Use
Every social media site has a specific purpose for businesses that goes above and beyond the potential social benefits. An added perk, if you will. Each one is unique and individual and we're going to go through some of the bigger ones to help you understand the true...
The constant fight for search engine result placement
Search engine optimization is an often mis-understood field. The feeling I get from most people I meet is that they think you can make a bunch of changes, add a bunch of keywords, maybe make a few changes every couple months or so and you'll simply rocket to the top...
My website just went live, why am I not being found?
This is a questions we get a lot over here at Old Town Media. We put a site live and within a day or two we will have the client call up and wonder why when they type in a generic term like 'doctor' are they not being found on google. Here are some important things to...
Why Page Speed is So Important
Page performance is a big issue these days as websites become more and more graphic laden and we're faced with having to deal with retina images (can be up to 4X larger size). The longer a page takes to load, the less likely people are to stay on the site or even come...
Google Algorithm Update – Algo
About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who's content wasn't a good enough fit for the keyword. For example, let's say that you owned "bulldogs.com", but your website was...
Google’s Rich Snippets
Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine's bot...
Another New Google Tool: Copyright Notices
Google is now receiving more copyright removal notices than ever in their history - they receive more notices every day than they did in all of 2009 according to their official blog. With so much information at their fingertips, the next natural step in search engine...
Google’s Newest Favorite Toy: UX
Google makes constant changes to their algorithms, as we've mentioned before they make over 500 changes a year. However, several changes have led to a new wave in ranking standards that was previously impossible: measuring user experience. User experience (UX) is a...
Use Google’s Webmaster Academy to Improve Your Site
In between their 600+ algorithm updates every year, Google does try to make your life a little easier now and again with tools to help you navigate the SEO mess. They just released a set of educational tools for beginning webmasters (or anyone who owns a website)...