AdWords & SEO: The Match Made in Heaven

AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...

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A Word About Links

If you read anything about Search Engine Optimization, one item you'll pick up very quickly is the need for link-backs to your website. Now, I think that's a theory that intuitively makes sense to most people, but have you ever really thought about why they're so...

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How Search Engines Find and Sort Information

Search engines find and sort info through three main ways: 1. Crawling: Spiders are automated systems that search engines use to "crawl" the web, checking each link they come across and finding new sites for the search engine to list. 2. Indexing: After the spider has...

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What is a page title?

What is a Page Title? Look at the top of this page, you will see "Old Town Media, Inc Blog.." as our page title for this page. Why is the page title important? Page titles influence search engine rankings. The page title is often used as the heading for your site...

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