Social Media’s Real Use

Every social media site has a specific purpose for businesses that goes above and beyond the potential social benefits. An added perk, if you will. Each one is unique and individual and we're going to go through some of the bigger ones to help you understand the true...

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AdWords & SEO: The Match Made in Heaven

AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...

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There’s more to SEO than content

Most people these days talk about SEO as being content, content, content. But, the major search engines  are moving more and more away form pure content and keywords and into a territory dominated by user experience. This means that building your website correctly...

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Why Page Speed is So Important

Page performance is a big issue these days as websites become more and more graphic laden and we're faced with having to deal with retina images (can be up to 4X larger size). The longer a page takes to load, the less likely people are to stay on the site or even come...

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Google Algorithm Update – Algo

About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who's content wasn't a good enough fit for the keyword. For example, let's say that you owned "bulldogs.com", but your website was...

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Google’s Rich Snippets

Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine's bot...

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