Friends, social media marketing is for real! Old folks like myself were hoping it was just a passing phase or a fad, but you’re going to have to accept it. If a friend tells you, “I love Old Town Pizza” and you were looking to get some pizza, you’d probably give it...
Pinfluencer is a powerful tool that allows you to track realtime ROI, visits, visitors, atc. from specific pins on Pinterest. This is great news for companies and individuals who use Pinterest as a marketing method. Formerly, your best bet was to track the incoming...
Facebook just released some exciting news today: you can now schedule posts up to 6 months in advance! We've waited for this feature for years, and until now it was only available with Hootsuite. Now, however, you can schedule posts for an exact date and time up to 6...
LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...
bit.ly, the link shortening website, just posted a blog detailing the best times to post a link to Facebook & Twitter. The results are very interesting, and not exactly what you'd think. The images are heat maps of the best times based on hour of the day and day...
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
In case you haven't visited your fan page in the last week, all fan pages will be forced into the Timeline on March 30. The Timeline holds a lot of good potential for businesses and if you take advantage of it before it's forced upon you, you can take advantage of the...
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
A recent study by Conversocial asked consumers what they would feel about a company who ignored their requests or comments on Facebook or Twitter. As you can see below, a minority didn't care, but almost all consumers would feel put off by being ignored or seeing...
YouTube has recently renamed their Insight section to YouTube Analytics. This represents a change in the actual program that closely matches Google Analytics. Here's an Infographic that Google put together on YouTube Analytics: