statistics Archives - OTM - Marketing Agency & Business Strategy

Do You Read Your Statistics?

If you don't, then you need to start. Analytics (or statistics) are the single most important source of information from your website that is available without spending thousands on focus groups, heat map testing, etc. Even companies who can afford the latter options...

Google Analytics Visitor Flow

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If you've been looking around your Google Analytics recently, you'll notice a new option on the right-hand menu called Visitor Flow. Visitor Flow gives us the option to see how visitors are flowing through your website in an easy-to-read visual flow chart. This new...

YouTube Analytics

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YouTube has recently renamed their Insight section to YouTube Analytics. This represents a change in the actual program that closely matches Google Analytics. Here's an Infographic that Google put together on YouTube Analytics:

What is the Most-Used Browser?

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Browsers are a very important part of everyone's life. It's how you browse the Internet and is likely one of the most used programs on your computer. Therefore, programming for different browsers and ensuring a website shows up properly across all modern browsers is...

Analytics for the “Real World”

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Statistics are great. They sound boring, but when it comes to making real business decisions, they're one of the most useful tools available today. That is, if you have a website. If you have a brick-and-mortar store, it's nearly impossible to identify true statistics...

Good news! Google Analytics releasing real-time data!

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Google announced yesterday that they will be releasing real-time data on their Google Analyitcs dashboard. This is great news if you have a site with a lot of traffic coming in on a daily basis. This will allow you to gain faster feedback on information. Previously...

Facebook Insights, possibly the most important page resource

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Just about everyone uses Facebook these days. A recent study indicated that 1 in 10 pets even have their own social media profile. But, if you have a fan page, are you just floating around in cyberspace wondering what's going on, or are you making the most of your fan...

AWSTATS Explained

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Learning to read log files and stats are one of the more important aspects of running a web site. With tools such as the statistics and log files, a user can customize their site to suite the user and tailor it to their needs. Statistics allow use to view many...

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

Do You Read Your Statistics?

Google Analytics Visitor Flow

What is the Most-Used Browser?

Analytics for the “Real World”

Good news! Google Analytics releasing real-time data!

AWSTATS Explained

Growing a business
is hard and finding the
right partner matters.

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