Life is like a box of Hurdles

My senior year of high school I was the top ranked hurdler in the state, anything short of a state championship was going to be unacceptable.  All season long I used the same steps, 22 to the first hurdle, 15 between the first 4 hurdles, then 16, 16, and finish with...

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The Status Quo

We were just reading a great blog on Techcrunch on why Kodak should turn a leaf and take on a new business model. And they're right. Without going into the reasons too much (Techcrunch does a great job of it), the company had a great plan for a long time, but the...

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Why price hikes really cost you business

It's old news by now that Netflix recently hiked their prices. They made the pricing decision to split their DVD and online programs into separate pricing for their customers, effectively resulting in a 60% price hike with little to no added value or reasoning for the...

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The 4 P’s of Marketing – Price

We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies.  In case you missed Tuesday’s post, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful marketing...

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Push or Pull?

Push is when you ask your retailer to sell your product. Pull is when someone asks your retailer to sell your product. Most marketing campaigns will use both effectively to create a demand that meets supply and availability beautifully. However, some take a different...

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A competitive advantage with Twitter

While a large portion of businesses are getting online and joining the rush to Twitter, its important to do so with a strategy.  While coming up with a social media marketing plan is something that is very unique to every business, one aspect that is watched...

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