How have you segmented your customers?

No two customers are alike. Even if they look exactly the same, each customer has a unique set of needs, relationships, schedule, existing assets, and pocketbooks.  To not segment these customers into different groups with different needs will result in lost sales,...

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So what exactly are they doing on your site?

One of the biggest pieces of analytics data you can use are what's called heat maps, or as Google Analytics calls it, In-Page Analytics.  This helps you track where on your site people are clicking and ultimately what they are doing.  With this data, you can start to...

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