From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
Sometimes, a seemingly good SEO strategy can go horribly wrong. Perhaps you bought links, or you bought a banner ad on a site that was targeted for spam links, or maybe you put yourself out on a listing service and are now being targeted by Google. All of these...
In our searches to find better ways to serve our clients, we often find powerful and useful tools for measuring website success and metrics. Here are a couple of tools that we've stumbled upon to measure how well your website is performing. Pingdom Tools Pingdom...
In between their 600+ algorithm updates every year, Google does try to make your life a little easier now and again with tools to help you navigate the SEO mess. They just released a set of educational tools for beginning webmasters (or anyone who owns a website)...
LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...
Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...
Google Analytics is great. It's fantastic in fact; it offers almost all of the metrics, data, and charts that your statistical heart could desire. It can be rather bland to look at sometimes though. Pouring through pages of information can become tedious after months...