From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
In one of the more creative viral campaigns that we’ve seen in a while, Qualcomm hits it out of the park with a simple, yet powerful message. The way the message is displayed is quite unusual, but that’s really what makes viral videos so excellent. They provide a...
You've probably heard of the Occupy movement. A largely dis-organized group of protestors and bystanders have been staging protests around the world, with the media slowly catching on to the themes and messages of the movement. Perhaps the biggest weakness of the...
If you're into cars at all, (or maybe if you're not) you have probably heard of Ken Block. Ken is known world wide as the creator and yearly Youtube sensation of the highly popular Gymkhana videos. What you probably don't know is that that's not his real job, during...