What is a Brand?

Many people have asked, what exactly is “Branding” your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the brand. Here are some questions to ask yourself when creating a new brand:

1. Is the name short?
– Brand names work when they are not too long. Or abbreviate if you wind up having a long name.

2. Is the name pronounceable?
– If your readers are not sure how to say your name, it is very unlikely that they will recommend you.

3. Is the name unique?
– It is important to make your name distinct enough for trademark laws.

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