Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives
By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list...
Why Being a Student Makes You a Better Leader
After almost a year of following and absorbing content by Donald Miller and his team at StoryBrand, the OTM team decided we were ready to take the...
Life-Changing and Time-Saving Takeaways from Adobe Max
From our designers themselves, here is a recap of Adobe Max 2019! Products, updates and thoughts they brought back to OTM are included.
A Year in the Life of a Marketing Agency
What a year 2019 was for Old Town Media! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the...
A Quick Guide to Receiving Customer Reviews
Statistics show that the majority of all online users refer to customer reviews before they buy a product, a service or interact with a company....
How to Prepare Your Marketing Team for Holiday Break
Whether you love it or hate it, the holiday season is officially upon us. Although a lot of us consider this is the best time of the year, all of...
The Do’s and Don’t of Live Video on Social Media
The live streaming feature has become a pivotal aspect of every main social media outlet these days. Going live has some really great benefits for...
Fall Is Here & So Are Its Distractions – Staying Focused At Work
Leaves are falling and football season has finally arrived! Fall is one of the best seasons of the year but with that comes a flood of distractions...
Your Guide to Seasonal Marketing
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all...
Marketing for a Small Business: You may be small, but you are mighty!
Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have...
Traditional Marketing Versus Digital Marketing
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word...
Hiring A Marketing Agency: Things To Consider Before Committing
What comes to mind when you think of a marketing agency? Do you think of a team of people who handle your social media, or do you think of someone...